Perry Jeffries III is the founder of the facebook online community and podcast, Cash Flow Unlocked and is President of Diamond Equity Advisors. 

Cash Flow Unlocked is a free online community focused on Closing the Wealth Gap by providing training, workshops and resources to high-income earners and entrepreneurs who are looking to create Lifetime Passive Income.

His Wealth Accelerator Method, has helped hundreds of clients create passive streams of income that has allowed them to replace their earned income and “buy their time back”

Perry’s firm Diamond Equity Advisors, a registered investment advisory firm, brings a non-traditional process to financial planning through providing ongoing financial advice through a retainer based model. 

He has 20 Years of experience managing and advising clients on personal financial matters and has managed over $80,000,000 (million) in client assets over his tenure. 

As a fractional CFO, Perry advises 6-8 Figure Entrepreneurs and Small Businesses in the area of cash management, profitability, mergers and acquisitions as well as retirement and tax planning. Perry has been directly responsible for increasing his client’s business’ profits by over 7-Figures and counting. 

To support the entrepreneur community and improve cash management and profitability, Perry also earned the credential of becoming a Mastery Level Certified Profit First Professional. Perry’s trademarked brand is The Entrepreneur’s CFO ™

In 2022 Perry was named Marketer of the Year out of 600 Profit First Professionals across the globe. 

In addition to his Financial Credentials, Perry is also a certified John Maxwell Speaker and Coach in the area of Leadership. His clients include Coca-Cola and Amazon. 

Perry attended Central-Hower High-School in Akron, OH. After graduation, he played for coaching legend Bill VanGundy, at Genesee Community College, where he became an All-Region Awardee and runner up for Player-of-the-Year in the conference.

Perry earned a full Division-I athletic scholarship to Tennessee State University, where he completed his formal education earning a degree in Mathematics and a minor in Biology. 

Perry has been featured on Fox 28 Columbus OH in the segment “Financially Fit Fridays w/ Perry” where he provided entertaining yet thought-provoking content to individuals and businesses on a weekly basis. 

Over the greater part of the past decade, Perry has been a standing spotlight speaker for the Ohio Society of CPAs, presenting workshops on Financial Planning and Cash Flow Management. In addition, Perry has taken the national stage as a workshop presenter at the AICPA (American Institute of Certified Public Accountants) National Convention. 

Lastly, Perry earned international exposure on the acclaimed podcast, Entrepreneur On Fire, where he taught his Master Class, “You’re Accidentally Killing Your Company.”

Perry, his wife Sara and their beautiful twin daughters, Micalyn and Madelyn reside in New Albany, OH. 

In his personal time, Perry enjoys working out, being a self-proclaimed “foodie”, playing cards or chess, traveling and coaching his twin daughters in basketball.